Guidelines (rules-of-thumb) are general standards of comparison developed from:
A) Industry statistics from the government.
B) Past experience.
C) Analysis of competitors.
D) Relations between financial items.
E) Dun and Bradstreet.
B) Past experience.
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Trade promotion is the smallest part of the advertising/promotion budget
Indicate whether the statement is true or false
Laws on pricing deal with all of the following except ________
A) patents B) price fixing C) variable pricing D) price discrimination
Coca-Cola Unbottled is an online forum where Coke fans and company insiders can "look at what's beyond the bottle," sharing posts on everything from new products and sustainability initiatives to fun and inspiring fan stories
This is an example of a ________. A) blog B) catalog C) search engine D) spam post E) viral message
I am a leader who watches my staff carefully and stops them immediately when they make a mistake. I am using ______.
A. management by exception-passive B. management by exception-active C. intellectual stimulation D. contingent reward