Promotional media kits never include advertising used in the promotion, quotes from critics or reviewers when appropriate or even reprints of entire newspaper stories
Indicate whether the statement is true or false
False .
Communication & Mass Media
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Which of the following is not a respon sibility of the business side of newspa pers?
a. advertising b. graphics c. production d. circulation
Communication & Mass Media
The process of audience adaptation is over by the time a speaker starts delivering the speech.
Answer the following statement true (T) or false (F)
Communication & Mass Media
_______ is a reflection of an organization’s identity.
A. Branding B. Advertising C. Public relations D. Marketing
Communication & Mass Media
An authoritative tone of voice allows you to speak to your audience, while a/an _______ tone of voice allows you to speak with your audience.
A. cooperative B. declarative C. formal D. informal
Communication & Mass Media