After creating awareness that the firm's products or services exist, the next goal of integrated marketing communications is to
A. determine the level of desire needed to sustain action.
B. create intentions to purchase the product.
C. increase the level of interest among consumers.
D. gain the attention of the consumer.
E. generate consumer action.
Answer: C
You might also like to view...
DealIt! is an online retailer of electronic goods. After HP announced that it was spinning off its
hardware division and consequently selling its tablet devices at throwaway prices, a huge demand for these devices arose. DealIt! was one of the few retailers to still hold stock of the tablet devices. DealIt! decided to sell the HP tablet devices at prices 25% more than those offered by the official HP online store. Customers lapped up the goods as they still presented a bargain for them. Which of the following pricing objectives did DealIt! pursue in the above case? A) market skimming pricing objective B) survival pricing objective C) profit maximization pricing objective D) market share maximization pricing objective
Newman Products is preparing their first quarter production budget. The desired ending inventory of finished goods for the month of January becomes:
A) the required production for the month of January. B) the budgeted sales for the month of February. C) the beginning inventory for the month of February. D) the required production for the month of February.
Which of the following involve(s) making sure a potential employee has an accurate picture of what working for an organization is going to be like by providing both the positive and the negative aspects of the job?
A. off-the-job training B. countercultures C. realistic job previews D. reality shock E. mentoring
Parents must provide more than half the support of their child under the age of 19 in order for the child to be considered as a dependent qualifying child.
Answer the following statement true (T) or false (F)