How would you have handled a similar situation, in which a television reporter used a hidden camera to present an unflattering -- and possibly inaccurate -- picture of your company?

What will be an ideal response?


The first thing you should do is research. Find out what the media are alleging
and whether there is any basis in fact. Then try to negotiate the best deal with the
media you can while preparing for the worst. If the company has made errors, it
is best to acknowledge them and be seen taking steps to improve them. If you do
that, then the best you can hope for is balanced reporting. However, you will also
need to be prepared to respond to the report with facts that support your point of
view. If it comes down to a legal strategy, everyone, including the lawyers,
should be made to understand the inherent risks in any direction the company chooses.

Communication & Mass Media

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The concept of "compassion" as part of a hospital system represents an example of Big D Discourse.

Answer the following statement true (T) or false (F)

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Copyright law protects __________ property

Fill in the blank with correct word

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Celebrities may endorse products they don't actually use

Indicate whether the statement is true or false

Communication & Mass Media

In the ABCDs of irrational fear, "B" stands for

a. irrational fearful thinking. b. must thoughts. c. irrational conclusions. d. cognitive distortions. e. all of the above.

Communication & Mass Media