Which of the following is true of direct mail?
A. It is synonymous with personal selling.
B. Traditional direct-mail business has experienced higher response rates from many consumers with the advent of the Internet.
C. It depends extensively on the U.S. Postal Service.
D. Keys to the success of direct mail are the mailing list.
E. Direct-mail marketing has waned due to excessive use of the Internet.
Answer: D
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Using the cost-plus pricing approach, what should be the sales price per unit?
Conquest, Inc. produces a special kind of light-weight, recreational vehicle that has a unique design. It allows the company to follow a cost-plus pricing strategy. It has $9,000,000 of average assets, and the desired profit is a 10% return on assets. Assume all products produced are sold. Additional data are as follows:
A) $5400
B) $11,000
C) $1100
D) $1000
The basic Mazur plan places profit-and-loss responsibility on a department level with which executive?
a. buyer b. owner-manager c. operations personnel d. controller
Which of the following is an example of a contract that would be governed by Article 2 of the Uniform Commercial Code (UCC)?
A) Bill agrees to sell his farm to Sam for $200,000. B) Chantelle agrees to work for Jenna as her personal secretary for $50 an hour for the next year. C) Dwayne buys a used car from Tom's Autos for $7,000. D) Carlo leases a car for a year from EZ Cars for $2,000 per month.
A(n) ________ contract gives one of the parties the option of withdrawing from the agreement
A) executory B) executed C) void D) voidable