The areas of marketing strategy that should be addressed within the marketing plan are
A. promotional, pricing, distribution, and product and/or service plans.
B. promotional and pricing plans.
C. promotional and distribution plans.
D. promotional, pricing, and distribution plans.
Answer: A
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While formulating marketing strategy, companies such as Amway, Tupperware, and Mary Kay Cosmetics differentiate on the basis of:
A) retail sales as opposed to door-to-door. B) door-to-door as opposed to retail sales. C) retail sales as opposed to mass marketing. D) mass marketing as opposed to customized marketing.
In the sales and operations planning process, which of the following is an option for influencing supply?
A. price B. back orders and reservation systems C. advertising and promotions D. use of subcontracting
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