The strategies employed throughout a speech that signal a speaker's expertise help the speaker achieve a level of _____ with his or her audience
A) ?derived credibility
B) ?syllogism
C) ?initial credibility
D) ?empathy
A
Communication & Mass Media
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The primary characteristic of a direct quote is that it _____________________.
a. has not emotion. b. is linked to the lead. c. is exactly what was said. d. is just ten words in length.
Communication & Mass Media
The Internet, like the printing press and the mass production of the written word before it, made information
a. more available to everyone b. less available to everyone c. hard to access for the average person. d. more confusing for everyone.
Communication & Mass Media
Which fallacy occurs when a speaker attacks the person rather than the argument?
A) slippery slope B) red herring C) ad hominem D) non sequitur
Communication & Mass Media
Which type of speech of tribute always employs humor?
A. eulogy B. toast C. testimonial D. roast
Communication & Mass Media