If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with which of the following?
a. little personalization
b. little benefit strength
c. little benefit complexity
d. little feature charisma
Ans: b. little benefit strength
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Characteristics of ideal standards include all of the following except:
a. They generally give rise to unfavorable variances. b. They may cause personnel to become discouraged. c. They take into account normal waste and spoilage. d. They provide a maximum objective for which to strive to improve efficiency.
Which of the following is a similarity between raw materials and component parts?
a. Both fail to retain their identity in final products. b. Both become part of the final product. c. Both are unprocessed extractive products. d. Both are more expensive than accessory equipment.
Conceptualize how a lagging brand (assume a grocery product) may be repositioned for new uses.
What will be an ideal response?
Sketch the risk level and opportunity curves as a function of the project life cycle stage. Provide an example of a project from the recent business literature or your personal experience that exhibits these characteristics
Cite specific instances where the levels of opportunity, risk, and stake fluctuated.