Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?
A. Information richness
B. Personalization
C. Mass customization
D. Interactivity
Answer: C
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The ?nal step in the interview process is submitting a(n)
A) resume B) follow-up letter C) application letter D) portfolio
Which of the following is an impact of IT driven globalization on marketing?
A) All markets in the world regions are being exposed to global competition. B) Identifying consumer needs has become more complex than ever. C) Employers replacing computers with manual labor are gaining competitive advantages. D) The interaction between companies and consumers is decreasing.
Under a capital lease, the lessee records both an asset and a liability
Indicate whether the statement is true or false
Explain how a consumer market is determined and give two examples of consumer markets of different size
What will be an ideal response?