Brenda is planning a vacation to an exotic island. Though she has pre-planned her accommodation and itinerary, she is unsure of how the vacation will turn out. In this case, Brenda's vacation is high in _____
A) search attributes
B) experience attributes
C) credence attributes
D) variant attributes
B
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Direct costs can be conveniently traced to a cost object
Indicate whether the statement is true or false
Consumer generated marketing is a marketing effort that puts the creation of marketing messages in the hands of consumers
Indicate whether the statement is true or false
____ decides whether a company should borrow money or issue stock as a way to raise capital
A) Human resource manager B) Operations/production manager C) Finance manager D) Marketing manager
ABX Inc. is an electronic appliances manufacturer that has many strategic business units (SBUs), among which, television and computers share a close relationship. These SBUs have to fight each other for R&D funding because there is a combined amount set aside for these two units. However, they share technological findings with each other and work together to ensure that their combined output is better that of the other SBUs. Such a relationship between SBUs in a business is referred to as
A. exploitation. B. co-opetition. C. exploration. D. competition.