Persuasion referencing _________ is an emotional appeal that reaches the audience through shared beliefs based on cultural heritage or faith

A) hope
B) commonality
C) a myth
D) charm


Answer: C

Communication & Mass Media

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Timbre helps us distinguish among different instruments playing the

same note.

Indicate whether the statement is true or false.

Communication & Mass Media

Label the following examples with the type of listening it

represents: 1. Listening to a personal trainer telling you the best way to stretch before exercising. 2. Listening to the sounds of birds outside your kitchen window. 3. Listening to your friend tell you about her bad day. 4. Listening to two senatorial candidates debate about immigration reform. What will be an ideal response?

Communication & Mass Media

Negatives about your brand:

a. Can serve as creative inspiration b. Should be recognized in the fine print c. Should be hidden d. Must be changed

Communication & Mass Media

A group member who solicits advice and opinions from others before making a decision ("If you think it's okay, that's fine with me") probably uses an avoidance decision making style

Indicate whether the statement is true or false

Communication & Mass Media