Besides research methods used, thoroughly explain two differences between the social scientific and humanistic approaches to communication theory.

What will be an ideal response?


For the humanistic approach, meaning is presumed to be subjective and unique to the individual, even though meaning is likely influenced by social processes and subjectivity is a hallmark; one’s own interpretation is of interest. Objectivity is a central feature of social science. Social scientists believe that through careful standardization (i.e., objectivity), researchers can observe patterns of communication that can hold true for all (or most) people, all (or most) of the time. These patterns that hold true across groups, time, and place are known as generalizations.

Communication & Mass Media

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Which of the following statements is not one of the functions of an introduction? a. It introduces the thesis in the opening sentence

b. It captures listeners' attention c. It reveals the topic. d. It provides a graceful entry into the speech.

Communication & Mass Media

Hearing and listening are interchangeable concepts in communication

A. True B. False

Communication & Mass Media

The text tells us that you can reduce your speaking anxiety by ________

A) drinking a caffeinated soft drink B) selecting a topic familiar to you C) going to rhetorical conventions D) plagiarizing

Communication & Mass Media

Persuasion happens quickly

Indicate whether the statement is true or false

Communication & Mass Media