Identify and describe the four value stages of the brand value chain
What will be an ideal response?
The brand value creation process begins when the firm invests in a marketing program targeting actual or potential customers. Next, customers' mindsets are assumed to change as a result of the marketing program. This change affects the way the brand performs in the marketplace through the collective impact of individual customers deciding how much to purchase and when, how much they'll pay, and so on. Finally, the investment community considers market performance and other factors such as replacement cost and purchase price in acquisitions to arrive at an assessment of shareholder value in general and the value of a brand in particular.
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Teddy works at the local department store. Her boss, Charlie, had important information about the company who made the purses and how they were to be displayed in the store. Teddy was so excited about the new purses that she did not pay attention to what Charlie was explaining. This is an example of what perceptual distortion?
A. selective attention B. recency effect C. primary effect D. impression management
Given the forecast and booked orders shown in the table, and a beginning inventory of 25, what is the master production schedule quantity for period 4?
Period 1 2 3 4 Forecasted Demand 70 65 60 55 Booked Orders 80 50 30 10 Projected ending inventory Master production schedule 55 Available to Promise 0 A) 35 B) 40 C) 55 D) 70
How can competence and due care best be described?
A) Competence refers to technical ability; due care refers to strictly following official pronouncements of accounting principles. B) Competence and due care both refer to ongoing technical training. C) Competence is knowing what do; due care is doing it to the best of one's abilities. D) Competence and due care both refer to the PA doing their best for their clients.
Melanie is one of the senior managers in the consumer electronics department of a large company. She is part of a team that determines the objectives of the department based on future trends in the industry and decides how to accomplish them. Melanie is involved in the management function of
A. recruiting. B. crowdsourcing. C. factoring. D. planning. E. staffing.