What is the major cause of poorly perceived service?
a. poor after-sales services
b. high expectations
c. the difference between what a firm promises about a service, and what it actually delivers
d. all of the above
c. the difference between what a firm promises about a service, and what it actually delivers
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Ted and Karen have a combined take-home income of $4,500. Their total monthly payment on consumer debt is $875. What is their debt safety ratio? Are they exhibiting any signs of approaching credit problems?
What will be an ideal response?
As a firm progresses through the growth life-cycle stage, what type of flexible account will it be more likely to use to balance the balance sheet?
a. issued debt. b. paying down of debt. c. dividends d. stock buy-backs.
Which of the following is true of selective distribution?
A. It is selling through only those intermediaries who will give the product special attention. B. It is making a product available widely enough to satisfy target customers' needs but not exceed them. C. It is selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. D. It is commonly needed for convenience products and business supplies used by all offices. E. It is selling through only one intermediary in a particular geographic area.
A company paid $200,000 ten years ago for a specialized machine that has no salvage value and is being depreciated at the rate of $10,000 per year. The company is considering using the machine in a new project that will have incremental revenues of $28,000 per year and annual cash expenses of $20,000. In analyzing the new project, the $200,000 original cost of the machine is an example of a(n):
A. Incremental cost. B. Variable cost. C. Out-of-pocket cost. D. Opportunity cost. E. Sunk cost.