A _________________ is something that a consumer buys to satisfy a want or need.
a. Product
b. Brand
c. Category
d. Logo
a. Product
You might also like to view...
Consider the non-profit organization Doctors without Borders (Médecins Sans Frontières), a Nobel Peace Prize winning organization that provides medical services in war zones and developing countries. For this type of organization, which of the following would likely be the best measure of business value?
A. Fund balance (i.e., the net of revenues less expenditures). B. Lives saved. C. Volunteers deployed. D. Donations raised.
Any patent rights on technology developed in SBIR grants are the property of the federal government.
Answer the following statement true (T) or false (F)
Suppose State Farm Insurance stated, "We want our advertising to increase our customer base for home and automobile insurance 10 percent by the end of the fiscal year." This would be considered a(n)
A. target audience goal. B. advertising platform. C. percent-of-sales approach. D. advertising objective. E. media plan goal.
A contract is void if its purpose is illegal.
Indicate whether the statement is true or false.