Direct-response promotion targets groups instead of individuals.
Answer the following statement true (T) or false (F)
False
The challenge of developing promotions that reach specific target customers has prompted many firms to turn to direct marketing: direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
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All of the following are non-monetary assets except
A) goodwill. B) patents C) inventory. D) accounts receivable.
An example of horizontal analysis is
a. common-size statements. b. trend analysis. c. ratio analysis. d. profitability analysis.
________ is a moral theory which holds that individuals must decide what is ethical based on their own feelings about what is right and wrong
A) Ethical relativism B) Kantian ethics C) Utilitarianism D) Rawls's social justice theory
Which of the following is a formal research method?
A) Talking with your boss B) Investigating primary sources C) Brainstorming D) Looking in company files