Discuss the importance of public relations in developing a brand
What will be an ideal response?
As a leading discipline in strategic communication, public relations creates the brand, while
advertising supports the brand. Public relations professionals understand audiences in multilayered
ways that go beyond the basic role of consumers, and can therefore influence them through multiple
messages and channels. Brand development is also impacted by public and social policy issues, which
public relations is in a strong position to influence. Best of all, public relations can deliver this for a
surprisingly small share of the overall campaign budget.
You might also like to view...
The Fairness Doctrine states that the level of proof in a libel case is identical for a construction worker and the president of the United States
Indicate whether this statement is true or false.
List and describe three ways to improve intercultural communication
What will be an ideal response?
As ethical listeners, audience members must
a. communicate their expectations and feedback to the speaker. b. agree with the speakers main points, even if there is no outside support or evidence. c. watch and listen, but avoid focusing on verbal or nonverbal feedback. d. formulate questions based on information that wasn't clearly supported or stated.
Which of the following is NOT a component of the action model of communication?
A. feedback B. receiver C. source D. noise