According to psychologists Thomas Duval and Paul Silvia, a self-serving bias is the tendency to

a. skew information to gain a real or perceived advantage over another.
b. view the failures and shortcomings of others as greater than your own.
c. attribute your successes internally while attributing failures externally.
d. see your own culture, gender, sex, or race as superior to another.


Answer: c

Communication & Mass Media

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