How do marketers use customer relationship management (CRM) as a targeting tool?
What will be an ideal response?
ANSWER: Customer relationship management (CRM) entails tracking interactions with customers to optimize customer satisfaction and long-term company profits. Companies that successfully implement CRM tend to customize the goods and services offered to their customers based on data generated through interactions between carefully defined groups of customers and the company. CRM can also allow marketers to target customers with extremely relevant advertisements. A detailed and segmented understanding of customers can be advantageous. There are at least four trends that will lead to the continuing growth of CRM: personalization, time savings, loyalty, and technology.
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What will be an ideal response?What will be an ideal response?
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