The American Red Cross uses marketing to help achieve its goals. As a service, it can be classified as
A. a governmental agency.
B. a nonprofit organization.
C. equipment-based.
D. a for-profit organization.
E. a business firm.
Answer: B
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Indicate whether the statement is true or false
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A) larceny B) cybercrime C) forgery D) mail fraud and wire fraud
________ represents all the activities necessary to get the product to the right customer when that customer wants it.
A. Supply chain marketing B. Place C. Value cocreation D. Promotion E. Social media