The marketing strategy that reflects the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs and wants is referred to as
A. the business action plan.
B. the management concept.
C. customer relationship management.
D. the marketing concept.
E. customer service.
Answer: D
You might also like to view...
The cost and time of communicating across world regions has remained unchanged with the advent of information technology
Indicate whether the statement is true or false
Consider Figure 5.6. In the global market for wine, the EU is willing to supply as much wine as the U.S. demands at $8 per bottle. If the U.S. imposes a quota of 15 bottles of wine what will happen to consumer surplus?
a. decreases by $210 b. decreases by $245 c. stays the same d. increases by $70
Using the high-low method and the information below, compute the monthly variable cost per telephone hour for SKP Corporation. Month Telephone Hours Used Telephone Expenses April 100 $4,500 May 110 4,800 June 150 5,400
a. $18.00 b. $36.00 c. $34.64 d. $45.00
Which of the following dimensions of job characteristics theory is the extent to which people use different skills and abilities at work?
A. skill variety B. task identity C. task significance D. autonomy