Which of the following is a disadvantage of using magazines as an advertising medium?
A) low geographic and demographic selectivity
B) long ad purchase lead time
C) low-quality reproduction
D) small "pass-along" readership
E) lack of credibility
Answer: B) long ad purchase lead time
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You are conducting a formative evaluation and investigated four dimensions. Since you are conducting a formative evaluation, you do not draw any conclusions; you rather describe the results obtained from the data collection instruments you used (e.g., the average score of survey data, a summary of interview data, checklists completed).
a. True b. False
The second phase of conflict is
a. taking sides. b. showdown. c. fanning the flames. d. none of these choices.
Which module of the ERP system includes applications for demand management, inventory management, distribution management, procurement, sourcing, and order management?
A. manufacturing B. human resources management (HRM) C. supply chain management (SCM) D. finance and accounting
The _________ is inserted between the premises network and the Internet to establish a controlled link and to erect an outer security wall or perimeter to protect the premises network from Internet-based attacks
What will be an ideal response?