Riverside Ranch is a horse breeding facility. Steed Stables is a customer looking for a new stallion for its breeding program. Riverside's representative Tomas shows Steed a stallion that he says is very fertile and can easily breed twenty mares per year. This statement is
a. an express warranty.
b. an implied warranty.
c. a warranty of title.
d. puffery.
a
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A ________ approach classifies competitors based on customer attitudes and behaviors
A) customer-based B) supply-based C) market-based D) demand-based
Product followers who purchase older generation models with lower prices and fewer features are called ________.
A. the late majority B. the early majority C. early adopters D. laggards E. innovators
The National Labor Relations Act requires the union and the employer to reach an agreement through good-faith collective bargaining
a. True b. False Indicate whether the statement is true or false
A large pharmaceutical company decides to reduce the price of a medication to encourage physicians to continue prescribing it as generic brands have entered the market. According to the five forces model, which competitive force is the company addressing?
A. power of large customers B. low industry rivalry C. threat of substitute products D. power of large suppliers E. high brand loyalty