Over 65% of Facebook's ad revenue is generated by its mobile audience
Indicate whether the statement is true or false
TRUE
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Which of the following correctly states a lease capitalization criterion from the point of view of the lessee?
A) Collectibility of the lease payments is reasonably certain. B) The present value of the minimum lease payments is equal to 75% or more of the fair value of the leased property. C) The lease contains a bargain purchase option. D) The lease term is equal to at least 85% of the estimated economic life of the leased asset.
Which term's definition also defines a candidate key?
A. functional key B. repeating group C. primary key D. nonkey column
The two cardinal rules that financial analysts should follow to avoid errors are: (1) in the NPV equation, the numerator should use income calculated in accordance with generally accepted accounting principles, and (2) all incremental cash flows should be considered when making accept/reject decisions for capital budgeting projects.
Answer the following statement true (T) or false (F)
Melody's Crafts 'N Things ? Andrea works for a retail shop called Melody's Crafts 'N Things. Andrea was often quite rude to customers when they annoyed her. One morning, her supervisor asked Andrea into her office and informed her that her behavior was unacceptable. To be rude to one customer could cause several customers not to come back. Andrea's supervisor told her that retaining a customer is much cheaper than trying to get a new one. After their constructive discussion, Andrea's boss told her that she wanted her to go out on the floor that day and attempt to be more helpful to customers. ? Over the next few months, Andrea began to help customers learn more about the different products in the store and often explained why the customer might want to purchase one product over
another. In doing so, she realized the importance of her role in the retail shop and began to truly enjoy her job. She started to think about the future of the company. She even thought that the company could do very well if it were to sell its products on eBay. When she brought this idea to her boss, her boss thought it was excellent, and asked Andrea to look further into the pros and cons of her idea. ? After evaluating Andrea's research, her boss decided to move forward with the idea, asking Andrea to head up this new venture for the company. Andrea then realized that retail is not just about making the sale; the customer should be the focus of all operations. Andrea now looks up to her boss, and is very glad that she was there to mentor her. Refer to Melody's Crafts 'N Things. When Andrea was brought into her boss's office, what was her manager trying to explain? A. Customer motivation B. Customer lifetime value C. Disposable income D. Marketing information system E. Possession utility