Why are line extensions more common than new products?
A. They are higher risk and more expensive.
B. They are guaranteed to succeed in the marketplace.
C. They are less expensive and lower-risk.
D. They require no market research.
E. Modifications to existing products are very easy.
Answer: C
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a. Covert b. Overt c. Subtle d. Unintentional
A company that wants to enter a new geographic market within China or Saudi Arabia should avoid joint ventures with companies that are based in that country. Partnering with a foreign entity props up that entity's business rather than weakening it through competition.
Answer the following statement true (T) or false (F)
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