When determining what channel and media to use for a communication, what type of concerns may be generated when sensitive or private communications are needed?
A) Costs
B) Audience preference
C) Security
D) Urgency
E) Formality
Answer: C
Explanation: C) Your company may have restrictions on the media and channels that can be used for certain types of messages, but even if it doesn't think carefully whenever your messages include sensitive information. Never assume that your email, IM, and other digital communications are private. Many companies monitor these channels, and there is always the risk that networks could get hacked or that messages will be forwarded beyond their original recipients
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Which of the following statements is true about a multiple-channel system?
A) It reduces the cost of distribution. B) It is a type of a direct channel where intermediaries are eliminated through the use of information technology. C) It simplifies coordination and management of the channel of distribution. D) Loss of control is a typical problem associated with a multiple-channel system.
Which of the following is a relatively recent development that optimizes the online advertising potential for products and services?
A) behavioral targeting B) cohort marketing C) concentrated marketing D) usage-rate targeting E) functional positioning
Which of the following is not a characteristic of a corporation?
A) Corporations are organized as a separate legal taxable entity. B) Ownership is divided into shares of stock. C) Corporations experience an ease in obtaining large amounts of resources by issuing stock. D) For tax purposes, a corporation's business is not separated from the stockholder.
The biggest advantage of a product layout is its flexibility to handle a varied product mix
Indicate whether the statement is true or false