Identify the four pillars of brand equity, according to BrandAsset® Valuator model
A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience
C
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Which of the following statements concerning evaluative criteria is most accurate?
A. Evaluative criteria represent subjective rather than objective attributes. B. Consumers often have several criteria for evaluating a single product. C. Ultimately, the most important evaluative criterion is price. D. Evaluative criteria represent objective rather than subjective attributes. E. If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued.
To which Fifth Amendment provision in the U.S. Constitution do the Miranda rights refer?
A. parole eligibility B. privilege against self-incrimination C. inordinate seizures D. double jeopardy
Which stage of organizational socialization is where an individual may have talked to current employees to get their opinions about what they like/dislike about the organization, or he or she may have researched the company online to get a better sense of the working environment?
a. Context phase b. Change and acquisition phase c. Anticipatory socialization d. Encounter phase
Which of the following best completes the statement, ‘The biggest predictor of whether someone will become active in a social network space, regardless of the site’s primary function, is the presence of a ______.’?
a. A strong group leader. b. Critical mass of friends. c. Chatbots to interact with visitors. d. Social media marketing team. e. None of these.