Qualitative research is described by all of the following, EXCEPT:

a. It provides precise numbers for analysis
b. It helps to explain the WHY behind an action
c. It helps to "paint a picture" of your target audience.
d. It helps you to better understand the feelings of your target audience.


a

Communication & Mass Media

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What are four ways that you can develop your cognitive complexity?

What will be an ideal response?

Communication & Mass Media

Before developing a theory, theorists should be familiar with alternative explanations and interpretations of the types of phenomena they are studying.

a. true b. false

Communication & Mass Media

When Gracie meets someone, she describes herself as an Irish-American, a member of a sorority, and a college student at State University. Gracie is discussing her __________.

A. nationality B. generational affiliations C. group affiliations D. culture

Communication & Mass Media

Disconfirmation is the same as disagreeing with someone

a. True b. False

Communication & Mass Media