Sapid Inc. wished to test consumer reactions to its new ad campaign. A particular test included aiming a beam of infrared light at the viewer's eye and the beam was programmed to follow the movement in the eye. This test was designed to show the exact spot of the ad the viewer is focusing on. Which of the following physiological measures did Sapid use in this scenario?
A. Foveated eye imaging
B. Gamma activity
C. Hemispheric eye lateralization
D. Eye tracking
E. Electrodermal response
Answer: D
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