A contract that binds the offeror to keep an offer open for a specified period of time is known as:
a. a offer with reserve.
b. an option.
c. promissory estoppel.
d. a unilateral contract.
b
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Around the world, various brands of personal computers are sold with Pentium processors. This fact is often used as a selling point, with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?
A) brand equity B) co-branding C) brand image D) brand extension E) tiered branding
Although an organization's good reputation is a valuable resource that takes years of superior marketplace competence to achieve, it is not a good basis for building a competitive advantage because it can be destroyed almost instantly by bad publicity.
Answer the following statement true (T) or false (F)
The acquisition and payment process consists of each of the following phases except which of the following?
a. Receipts of goods and services. b. Approval of items for payment. c. Application of cash receipts. d. Authorized request for goods and services.
Which of the following statements is not true about training salespeople?
A. Some firms put new employees into the field immediately, before any formal training. B. Sales training for experienced personnel is often scheduled when sales activities are not too demanding. C. Training programs for experienced salespeople usually emphasize product information or new technology. D. Ethics training can be used to improve employee satisfaction and help prevent misconduct. E. Training programs for new sales personnel are never more than two weeks long.