Answer the following statement(s) true (T) or false (F)

1. The workplace frame is one in which instrumental goals tend to dominate over
relational goals.
2. Workplace culture, workplace groups, and workplace communities consist of thinking,
reflective people who monitor their own behavior and try to reinvent a new style each
day.
3. Most organizations try to create an atmosphere of friendliness and the valuing of
customers by the use of such phrases as “Your call is very important to us.”
4. Clear relational connection and positions of power in the workplace are rarely
established through the ways in which people talk with one another.
5. People derive much of their sense of identity from their job.


1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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Who is best described as those with an interest or concern in the organization?

A) publics B) stakeholders C) public relations practitioners D) employees E) audience

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Case Study Krusteaz--What did food blogger Catherine McCord do that supported Krusteaz’s use of shared media?

a. She used her Facebook page to show Krusteaz users trying innovative recipes b. She hosted an online baking event on her personal YouTube page. c. She posted consumer Krusteaz creations on Instagram d. She announced the winner of the Krusteaz bakeoff on Twitter

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to Harvard Business Online/Business Week, comfortable clone syndrome is when you surround yourself only with people who think like you and share similar interests. 2. According to Gamble and Gamble’s (2003) research, feminine speech is seen as more focused on connection, whereas masculine speech is focused on negotiation. 3. Nearly half of the Fortune 1000 firms still have no female executive officers 4. According to Tannen (1991), men talk more frequently, but women talk longer 5. Zenger and Lawrence (1989) found that age similarity of group members had a positive effect on the communication of information within project groups.

Communication & Mass Media

Compared to print media, broadcasting is a pretty laid back profession

Indicate whether the statement is true or false

Communication & Mass Media