What is “Think Aloud” Interviewing?
What will be an ideal response?
The term think-aloud is used to describe a very specific type of activity in which subjects are explicitly instructed to “think aloud” as they answer the survey questions. The interviewer interjects little else, except to say, “Tell me what you’re thinking” when the subject pauses.
The advantages of the “think-aloud” interview technique is that it elicits responses from the subject that are free from interviewer bias and that little formal training is required to prepare the interviewer for the use of the technique. The disadvantages are that it is easy for the subject to lose focus and stray from the task.
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