Why is return on investment (ROI) crucial to the assessment of marketing efforts?
What will be an ideal response?
ROI allows marketers to quantify the effectiveness of their marketing techniques. Measurement becomes imperative in today's global environment in which organizations are experiencing increasing price competitors and pressure from investors to perform profitably. ROI provides organizations with the ability to identify and evaluate how particular components of the marketing mix may be affecting consumer behavior. Monitoring media can tell a marketer which medium or connector is most effective at spreading a message.
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In a corporation, the personal assets of stockholders cannot be taken to pay creditors
Indicate whether the statement is true or false
The present value of $500,000 received at the end of five years discounted at 10% is
A) $805,255. B) $310,461. C) $306,957. D) none of these
Generation X
A. includes younger members known as millennials. B. is the largest segment of business travelers. C. accounts for the largest amount of consumer spending. D. is the least healthy generation since the 1940s. E. is interested in distinctive, memorable, and personal experiences.
Social media allow marketers to have much more direct and meaningful conversations with customers
Indicate whether the statement is true or false a. True b. False