In a brief essay, discuss how and why Exxon has had a long-running PR crisis ever since the Exxon Valdez oil spill.

What will be an ideal response?


The root of the company’s problems is in the following items: perception of the company being at fault, lack of an effective crisis plan, failure to take immediate control, and failure to accept immediate responsibility.

Communication & Mass Media

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Which statement about physical attractiveness is most questionable?

A. Daycare workers treat attractive children better. B. Attractive men and women are initially seen as more persuasive. C. The physical attractiveness bias in our culture affects women more than it does men. D. People high in physical attractiveness have higher intelligence.

Communication & Mass Media

According to your text, the term relational partners refers to

A. only the people involved in a romantic, homosexual relationship. B. only the people who are legally married. C. people who are cohabitating, but not those who are legally married. D. any two people in a relationship.

Communication & Mass Media

King Henry VIII who cracked down on printed materials headed a political system classified as

A) democratic. B) authoritarian. C) libertarian. D) empirical.

Communication & Mass Media

You attend a networking event sponsored by the career center on your campus. At the networking event you are introduced to Brendan, and you immediately "hit it off" with him

Does this meeting signal the "beginning" of your communication with Brendan? You should develop a clear answer to this question and explain your answer. What will be an ideal response?

Communication & Mass Media