Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?
A. nonverbal communications
B. natural resources
C. economic conditions
D. exchange rates
E. All of these choices are correct.
A. nonverbal communications
Howard Industries needs to be aware that nonverbal communications is a cultural factor that affects consumer behavior and marketing strategy.
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