Give an account of the Economic Espionage Act (EEA) and its importance in combating cyber piracy.
What will be an ideal response?
Congress enacted the federal Economic Espionage Act (EEA), which makes it a federal crime to steal another's trade secrets. Under the EEA, it is a federal crime for any person to convert a trade secret to his or her benefit or for the benefit of others, knowing or intending that the act would cause injury to the owner of the trade secret. One of the major reasons for the passage of the EEA was to address the ease of stealing trade secrets through computer espionage and using the internet. Confidential information can be downloaded onto a CD or Flash drive, placed in a pocket, and taken from the legal owner. Computer hackers can crack into a company's computers and steal customer lists, databases, formulas, and other trade secrets. The EEA is a very important weapon in addressing computer and internet espionage and penalizing those who commit it. The EEA provides for severe criminal penalties. The act imposes prison terms on individuals of up to fifteen years per criminal violation.
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Answer the following statements true (T) or false (F)
1. Emily has a charismatic personality, and finds it easy to get others to agree with her. Emily has referent power. 2. Narcissistic leaders tend to bring out the best work behaviors in others. 3. The primary purpose of task-oriented leadership behaviors is to ensure that people, equipment, and other resources are used efficiently to accomplish a mission. 4. As a manager, when you provide rewards or reprimand your subordinates, you are practicing transactional leadership.
Equally as important as delivering the right quantity of information, is the delivery of what?
A) Supplemental data B) Visual aids C) Background research information D) Survey results E) Quality information
Informing and educating the target audience about the product's benefits and features is part of the communication strategy in the ________ phase of the product life cycle.
A. growth B. maturity C. regression D. decline E. introduction
Sealy, the self-proclaimed largest manufacturer of mattresses in the U.S., recently set out to redefine its function in the bedrooms of America. No longer did it want to be known as simply a mattress company. It wanted Sealy to be known as the world's leading "sleep wellness provider." This is an example of ________.
A. repositioning B. reverse marketing C. demarketing D. positioning E. segmenting