What is the goal of a customer relationship management (CRM) system? Discuss the benefits of CRM software.
What will be an ideal response?
The goal of CRM is to understand and anticipate the needs of current and potential customers to increase customer retention and loyalty while optimizing the way that products and services are sold. CRM is used primarily by people in the sales, marketing, distribution, accounting, and service organizations to capture and view data about customers and to improve communications. Businesses implementing CRM systems report benefits such as improved customer satisfaction, increased customer retention, reduced operating costs, and the ability to meet customer demand. CRM software automates and integrates the functions of sales, marketing, and service in an organization. The objective is to capture data about every contact a company has with a customer through every channel and to store it in the CRM system so that the company can truly understand customer actions. CRM software helps an organization build a database about its customers that describes relationships in sufficient detail so that management, salespeople, customer service providers, and even customers can access information to match customer needs with product plans and offerings, remind them of service requirements, and report on the other products the customers have purchased.
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In a compareTo() method, programmers often do not need specific return values but want to determine if a value is positive or negative.
Answer the following statement true (T) or false (F)
Which of the following statements is false?
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