Which of the following refers to the set of measures that help firms to quantify, compare, and interpret their marketing performance?

A) marketing diagnostics
B) marketing information systems
C) marketing simulation
D) marketing intelligence
E) marketing metrics


E

Business

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Face value of a note plus interest is called the

a. discount. b. proceeds. c. principal. d. maturity value.

Business

To soften an item's cost you should

A) refer to it in closing. B) present the price in small units and compare it to another familiar object. C) tell the reader to look up other comparable prices online. D) only disclose it when requested by the reader.

Business

What skills and resources did Sara Blakely have when she started Spanx?

a. She had a degree in fashion design, plus a considerable amount of money saved from her years as a model b. Her years working as a patent lawyer taught her about hosiery patents, plus her bonuses for winning court cases gave her the startup money she needed c. She had cognitive intelligence, emotional intelligence, and conscientiousness, plus $5,000 in savings d. Her family had worked in fashion design and production for three generations, so she was able to use the family textile mills and design studios and she grew up learning about garment design

Business

Securities must be registered under the Securities Act of 1933 for the Securities Exchange Act of 1934 to apply.

Answer the following statement true (T) or false (F)

Business