When your audience analysis focuses on the perceptual processes of the audience, including their

tendencies toward selective exposure and selective attention, you are assessing audience

A) culture.
B) demographics.
C) feedback.
D) psychology.
E) interests.


D

Communication & Mass Media

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On-air production is a one-shot affair

a. TRUE b. FALSE

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When a speaker ignores what you say as if you had never said it, it is a type of implicit rejection known as:

A. interruption B. irrelevant response C. imperviousness D. tangential response

Communication & Mass Media

Your roommate is giving a demonstration speech on how a car engine works. She should give the individual steps first, and then present the overall picture

Indicate whether the statement is true or false

Communication & Mass Media

The categorical design is a logical pattern that develops a subject according to the natural or customary divisions

Indicate whether the statement is true or false

Communication & Mass Media