Pluto Inc. is planning to run an ad in a weekly newspaper. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider?
A. limitations in pass-along readership
B. lack of geographic selectivity
C. lack of demographic selectivity
D. lack of reader involvement
E. high cost of reproduction
Answer: C
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In addition to spokespersons being articulate, fast on their feet, and thoroughly knowledgeable about an organization, they must be upfront about their being paid advocates for an organization
Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)
The customer who arrives at a bank, sees a long line, and leaves to return another time is
A) balking. B) cropping. C) reneging. D) blithering. E) None of the above