Discuss the problem of conflict within marketing channels
What will be an ideal response?
A diagnostic of misalignment that business market managers should monitor on an ongoing basis is the amount of conflict within their marketing channels. Conflict is the overall level of disagreement in the working partnership. Conflict is determined by the frequency, intensity, and duration of disagreements. Scholars have found that the three principal causes of channel conflict are differences in goals, understandings of the allocation of partnership responsibilities, and perceptions of the marketplace.
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a. True b. False Indicate whether the statement is true or false
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