A company wants to promote a new line of tools as easy-to-use and more adaptable than competitors' products. Which value chain function would the company use to develop customer perceptions of the utility of the new tools?
A. customer service
B. design
C. marketing
D. materials management
E. production
Answer: C
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What will be an ideal response?
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Choose the correct word or words in parentheses. Which services will be (affected, effected) by the budget cuts?