A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?
A) demographic variables
B) purchasing approaches
C) situational factors
D) personal characteristics
E) operating variables
E
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In terms of big data, what includes different forms of structured and unstructured data?
A. Variety B. Veracity C. Velocity D. Volume
The process by which the adoption of 3-D high-definition televisions spreads is an example of:
A. test market B. diffusion C. product dissemination D. innovative dispersal E. marketing communication
Which of the following is usually not a requirement for a contract to be valid?
a. offer and acceptance b. equal value in exchange c. contractual capacity d. purpose of contract must be legal e. all of the other choices are required
The amount of time that the HRM function devotes to administrative tasks is decreasing, and its role as a strategic business partner is increasing.
Answer the following statement true (T) or false (F)