Trade sales promotions are promotion tools directed to ________ firms.
What will be an ideal response?
business-to-business
B2B
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Indicate whether the statement is true or false
When a company combines two product concepts or ideas to create a new offering, it is called reverse assumption analysis
Indicate whether the statement is true or false
The net cost of purchases is found by adding freight-in to net purchases
Indicate whether the statement is true or false
Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.
Answer the following statement true (T) or false (F)