This is the term used for the purposeful design of entertainment media specifically for the purpose of educating viewers:

a. entertainment-education
b. edutainment
c. entertainment-based learning
d. educational programming


a. entertainment-education

Communication & Mass Media

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A particular feature story that articulates the success of a particular company's product in serving an individual's needs by explaining the benefits they get is called a(n)

a. case study. b. application story. c. research study. d. personality profile.

Communication & Mass Media

In a brief essay, define and provide examples of ecotourism. Why is ecotourism becoming more popular? What are the potential drawbacks of this rising popularity? What role does PR play in ecotourism?

What will be an ideal response?

Communication & Mass Media

Handouts should be passed out during a speech

Indicate whether the statement is true or false

Communication & Mass Media

The biggest problem Disney Corporation faces in China is which of the following?

A. No one knows who Mickey Mouse is. B. Donald Duck is perceived as being counterrevolutionary. C. People in China don’t like cartoons. D. Media content is frequently pirated.

Communication & Mass Media