What are the advantages and disadvantages of podcasting?
What will be an ideal response?
The greatest advantage is that it is a controlled medium. Because the audience is
self-selecting, it is ideal for reaching niche publics. It is also relatively
inexpensive. It is also allows the audience to time-shift and use the medium when
it wants to use it. The disadvantages include the difficulty in measuring the
medium's effectiveness. This is especially true if podcasting is part of an
integrated marketing communications campaign. Because its audiences are selfselecting,
it is difficult to attract publics that are not already engaged in the topic.
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Analysis of key messages, number of brochures distributed, or market share increase are all examples of what stage in the public relations planning process?
A) Objectives B) Strategy C) Tactics D) Budget E) Measurement
______ created an art exhibit.
A. National Association of Music Merchants B. Oceana C. California legislature D. Brittany Maynard
Explain the possible methods for remaining stable while shooting video.
What will be an ideal response?
According to Kluckhohn and Strodtbeck, which of the following is NOT a question that each culture must address?
A) What is the nature of human beings?
B) What is the relationship of humans to each other?
C) What is the relationship of humans to space?
D) What is the human orientation to activity?