How did the Mississippi, Believe It! campaign address issues of negative stereotypes with in-state audiences?
What will be an ideal response?
The campaign targeted all those within and outside the state who call Mississippi home. This began as an internal effort, because unless the people of Mississippi feel positive and passionate about their state, it is hard to convince anyone else to feel the same. The intent was to help make the people of Mississippi its best ambassadors. MBI also focused on all fourth-grade students in Mississippi with the message that they can be whatever they want to be in life. The posters act as an example of all those who came from Mississippi and what they have been able to achieve. For some of these students, sitting in classrooms located in the poorest state in the country, that message will resonate for a lifetime. Finally, the agency wanted the campaign to reach those outside of the state who have preconceived, stereotypical, and negative opinions regarding Mississippi.
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Describe how you can engage listeners with social media. Describe an example of a social media website you can use as a starting point for selecting your topic
What will be an ideal response?
Choice points are moments when you have to make choices regarding your communication
Indicate whether the statement is true or false
A _____ is an individual's perception of what is true or false
Fill in the blanks with correct word
Supporting materials drawn from people are typically gathered through __________.
A. direct observation B. interviews C. e-mail D. common knowledge