_____ is the process of grouping customers into market segments according to what is sought from the product.
A. Benefit segmentation
B. Value-added segmentation
C. Lifestyle segmentation
D. Macrosegmentation
E. Psychographic segmentation
Answer: A
You might also like to view...
Individuals who are truly happy and peaking in their lives are those who are:
a. performing a job they don’t like b. performing a job and accomplishing goals that reflect the purpose in their lives c. accomplishing goals, but not in a job they are happy in d. performing a job they like, but not accomplishing goals that reflect the purpose in their lives
In a job interview situation, only about 10 percent of job seekers ________
A) have the courage to complete the process B) understand how the process actually works C) answer the interviewer questions correctly D) realize they are responsible for controlling the agenda
A customer's check received in settlement of an account receivable is considered cash
Indicate whether the statement is true or false
Petty crimes are considered a subcategory of ________
A) treasons B) misdemeanors C) felonies D) strict liability crimes