Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals. Free weekend rentals can be earned for as few as 500 points. By having a customer loyalty program, Hertz is using ________ marketing.
A. Transactional
B. Proactive
C. Developmental
D. Relationship
E. Acquisition
Answer: D
You might also like to view...
A contract to sell life insurance is covered by Article 2 of the Uniform Commercial Code
a. True b. False Indicate whether the statement is true or false
In a world of instant communication, rapid transportation, and governments that are increasingly willing to open up their markets to trade and investment, why are there so few global firms?
What will be an ideal response?
Under U.S. accounting and translation practices, use of the current rate method is termed ________ while use of the temporal method is termed ________
A) translation; the same B) translation; remeasurement C) remeasurement; the same D) remeasurement; translation
Maria and Kiana are shopping for ball gowns for a charity ball to be held at The Peninsula Hotel in Beverly Hills, California, a five-star, $825 per night hotel. Maria suggests that they look for dresses at Sax Fifth Avenue, Nieman Marcus, or Versace so they will blend with the wealthy people at the hotel. She also asserts that clothing purchased at these stores will be of higher quality and value than clothing purchased at Macy's, J.C. Penney's, or Ross even though they could find dresses by some of the same designers at those stores. Kiana asserts that dresses bought at Macy's, J.C. Penney's, or Ross by the same designers are the same as those from the high-end stores and will cost far less. Kiana tells Maria that paying more for a dress by the same designer does not make it a better
dress. When buyers equate the status, quality, and value of a luxury item with its cost, what part of the pricing strategy is involved with setting prices of these luxury items? A. Price competition B. Product differentiation C. Pricing perceptions D. Price communication