Which of the following is one of the main considerations for the fit of an extension to the parent brand category?
A) transferability of the associations
B) the simplicity of the logo
C) the extent to which people are aware of the brand
D) the amount of money invested in brand building
A
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This method is an alternative to survey-based methods and takes place in a real environment. It tries to obtain actual market data after manipulating price in different markets. Identify this method
A) dollarmetric method B) conjoint analysis C) field experimental method D) delphi method
This question contains two parts; be sure to answer both. First, describe the seven steps in creating an effective innovation system. Next, explain how you would implement each of the seven steps at the company you manage, AppsRUs, which specializes in creating easy-to-use smartphone apps that help businesspeople manage their daily schedule, contacts, and sales leads.
What will be an ideal response?
The accounts and balances shown below were gathered from Pastel Corporation's trial balance on December 31 . 2014 . All adjusting entries have been made. Wages Payable ........................................... $ 25,600 Cash .................................................... 17,700 Mortgage Payable ........................................ 151,600 Dividends Payable
....................................... 14,000 Prepaid Rent ............................................ 13,600 Inventory ............................................... 81,800 Sinking Fund Assets ..................................... 52,400 Short-Term Investments .................................. 15,200 Premium on Bonds Payable ................................ 4,600 Stock Investment in Subsidiary .......................... 102,400 Taxes Payable ........................................... 22,800 Accounts Payable ........................................ 24,800 Accounts Receivable ..................................... 36,600 See information for Pastel Corporation above. Pastel Corporation's working capital is a. $77,700. b. $73,100. c. $62,500. d. $125,700.
Crimes committed by businesspersons are referred to as blue-collar crimes.
Answer the following statement true (T) or false (F)